Are Things Getting Better for the Wine Industry? SVB Says Yes — and No

By Jeff Siegel Wine Industry Advisor June 25, 2024

The news is mixed in Silicon Valley Bank’s 2024 Direct-to-Consumer Wine Survey, released during a 90-minute webcast on Tuesday, June 25. On the one hand, DtC volume is lower in most reports, but dollar value is mixed and some even reported increases. And though visitation numbers remain down since May 2022, totals have been trending higher and the report is optimistic that visits should continue to increase throughout this summer.

“The question everyone is asking: ‘Are things good or bad?’” said the report’s author, Rob McMillan, EVP and founder of the SVB Wine Division and the webcast host… read more ↓