Insight & Opinion: Success in the Wine Industry: Winning Younger Consumers (from Sept. 12, 2023, Wine Business Monthly)

Great article from author MJ Dale at Wine Business Monthly about how to reach younger consumers! This is a hot topic for wineries now, and looking to the future instead of marketing to the consumer of the past is crucial for wine as a category.

The article examines the following trends among younger consumers and how to translate those trends into wine sales:

I. PLACE: Where Young DTC Wine Consumer Spend Is Growing

II. PRODUCT: Preferences of Younger Wine Consumers

III. PRICE: Trends Among Young Wine Consumers

Click here for full article from Wine Business Monthly:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.