Great article from author MJ Dale at Wine Business Monthly about how to reach younger consumers! This is a hot topic for wineries now, and looking to the future instead of marketing to the consumer of the past is crucial for wine as a category.
The article examines the following trends among younger consumers and how to translate those trends into wine sales:
I. PLACE: Where Young DTC Wine Consumer Spend Is Growing
II. PRODUCT: Preferences of Younger Wine Consumers
III. PRICE: Trends Among Young Wine Consumers
Click here for full article from Wine Business Monthly: https://www.winebusiness.com/news/article/276470